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The Wisdom of Investing £120,000 in a Business Coach: A Game-Changer for Entrepreneurs

So how did Codie Sanchez maximise business growth?

In a bold move that’s stirred the business community, Codie Sanchez’s decision to invest a staggering $120,000 in a business coach is redefining the value of mentorship in entrepreneurship. But why would one consider such a substantial investment? Let’s delve into the logic and lessons behind this decision for maximizing business growth.

The Rationale Behind a High-Value Investment:

  • Accelerated Learning and Growth: By investing in a coach, entrepreneurs can bypass years of trial and error, accessing distilled wisdom and strategies for success.
  • Customized Guidance: Unlike generic business courses, a coach offers tailored advice specific to your business needs and challenges.
  • Accountability and Support: A coach provides not just expertise but also accountability, pushing you to achieve goals you might otherwise shy away from.

Codie Sanchez’s Journey with a Business Coach:

Codie’s experience with her coach, Jordan, reveals several transformative lessons that helped her maximize business growth:

  1. Prioritizing Focus over Busyness: Codie learned the art of focusing on tasks that yield the most impact, rather than getting lost in the flurry of day-to-day operations.
  2. The ‘Who Not How’ Philosophy: This approach emphasizes finding the right people for tasks instead of trying to do everything oneself.
  3. Valuing Niche Expertise: As businesses grow, the need for specialists over generalists becomes crucial. This transition can be pivotal in scaling operations effectively.
  4. Setting Goals with Intention: Understanding that every ambition comes with necessary sacrifices is key to achieving objectives.
  5. Mastering Decision Making: Employing tools like the upside/downside matrix aids in making strategic business decisions.

European Market Insights:

In Europe, where the business ecosystem is diverse and dynamic, these insights are particularly relevant. With a growing trend towards entrepreneurship and innovation, the European market offers a fertile ground for applying these lessons to maximize business growth. Reports suggest a marked increase in European startups and SMEs seeking coaching and advisory services, signifying a shift towards valuing mentorship and strategic guidance.

The Bigger Picture:

This substantial investment in a business coach goes beyond mere business advice. It’s an investment in personal growth, strategic networking, and obtaining a competitive edge in the market, that all contribute to maximize business growth. In an era where time is the most valuable currency, such an investment can be the key to unlocking potential and catapulting your business forward.


Sanchez’s decision to invest in a business coach, and the subsequent revelations, highlight a critical aspect of entrepreneurship – the courage to invest in oneself. It’s a testament to the belief that the right guidance and mentorship can be invaluable, paving the way for unprecedented business growth and success.

Thank you Codie for sharing your insights, to read the full article of  Codie Sanchez article click the  link